Exhibit Nine
The original design (above) looks nice with the cotton-candy color scheme, but the it's text-heavy and the typeface is difficult to read. The design was created with the type and rectangle tools on Photoshop. The updated design (below) borrows some of the elements and text layout as the original but the image has improved dramatically. Reducing the amount of type simplifies the design and improves its readability.
Original Font: Cartoonish
Updated Font: Lemon/Milk
Improvements:
Original Font: Cartoonish
Updated Font: Lemon/Milk
Improvements:
- gradient overlay applied to the purple rectangle
- typeface is easier to read and better aligned
- proximity of the text elements improves readability